Our process for creating bespoke, personal stationery is much the same as creating a brand identity.
Once commissioned, our clients are brought through a series of interviews and questions similar to what is used in branding research. This investigation discovers the core visual representation of who you are and how you wish to be perceived. Remember, when someone receives a note, calling card, or letter from you, you have one shot to make that perfect impression. We look at a lot of reference material, historic and contemporary. We talk a whole lot, and/or we exchange emails sharing photos and images from the environment, museums, magazines, blogs…etc.
We look at colors for ink. All ink but black is mixed by hand and to eye, matching as closely as possible a target color.
We stock two papers. #9 Onion Skin, photograph at right, and super-thick, 100% cotton museum board. All other papers we strive to find to match the client’s needs. While it is impossible to source and import every paper, if a given paper is commercially distributed in the United States, and is suitable to engrave upon, we can usually provide it.
Additionally, we counsel clients to understand that ours is considered a slow industry. Similar to the slow food industry, think of what we do as slow stationery. Patience with us is a virtue.
Additionally, what we do involves hours of hand labor and little is automated. Small variances in print quality and eccentricities in general are to be expected.