New clients wonder why projects here take so long and loyal clients remain because they do.

A goodly portion of the work at Nancy Sharon Collins, Stationer is choosing (and creating, sourcing, or producing) just the right paper, color, and bindery method. Bindery includes a number of finishing processes, such as how a card folds, and what kind of border or edging it may have; how a booklet or packette is stitched or held together; what is the lining an envelope may have and kind and quality of image on the lining itself.

Paper is unbelievably fragile, and requires an enormous amount of patience and care to enable it to perform in the correct manner. Mrs. Collins once had to interview more than 16 applicants for an intern position in which the successful recruit would have to fold a simple, French-folded card before she found one who, with further training, was able to fold to her exacting specifications. (She is fond of mentioning that, without eye glasses, she can recognize if a line is askew or card miss-cut by a 32nd of an inch).

Color choices can be particularly challenging because a specific red may look brilliant and pleasing on, say, a blue white smooth paper but can appear lifeless and dull—or disappear almost completely—on a pink or red card stock. Thus, an extensive process of samples are executed, and approved by the client, before any die is engraved or press run.